Let's start from the beginning...
My Story & Why International School of Floral Design was created
I have been a professional floral designer for over 11 years. I have seen a lot of success, and I've had some personal failures as well. I began my career as a floral merchandiser/department manager and later a floral buyer. I have had my experiences in weddings, holiday design, sympathy floral design, and corporate floral design. From managing a million dollar floral business to personally coaching individual floral designers, I have had an extensive hands on experience in professional floral design and business.
After four years of designing in a retail setting, I set out to launch my floral event design firm. Soon after I launched, I noticed I needed to book more consistent work, but did not want to run a typical retail floral shop. Booking weddings and events was great and all, I just was so over the feast and famine mode.
So in 2009, I launched a corporate floral design and a residential department in my business to bring in additional revenue in between my weddings. I was booking the best contracts with big names and getting dream referrals like clock work.
A few short years later I was in the red, all the time, do to underselling my work and miss managing the parts of my business that needed my attention most.
Turns out, you learn twice as much on the way down as you do on the way up, so I took good notes, and set out to duplicate the success again. I have taken business, retail management, marketing courses and loved them a lot. I've spent thousands of dollars on education and want to pass that knowledge from both personal experience and education on to you. I want to share my successes, maximize your results in the ISFD programs, and more importantly, I want to let you know what mistakes I made so you don't have to make the same ones.
So thank YOU!
Thanks for stopping by, and giving me the opportunity to be apart of your floral design journey.
Believing in YOU!
President & Founder, International School of Floral Design