Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
The flowers you work with will be the "face" of your floral design brand. So it is in your best interest to consider a few things before taking on certain clients. You'll want to shy away from cheap clients who want you to recreate Kim's wedding on a $1,000 budget. Focus on bold focals. Think of hydreas, garden roses, peonies as the "stars of the show" when it comes to your design. By always working with a higher end focal bloom, you can get away with using cheaper fillers and foliage.
VASES & VESSELS
The containers you use will either increase the value of your designs or not do your work justice. When shopping for vases for a tablescape don't be afraid to "think outside the vase" and incorporate a variation of vessels. Decide on a signature container style that shows up in your portfolio again and again. This will help clients understand your collection of work better and help you book more of them.
Don't under estimate great linens. From sequins to elegant lace, don't shy away from caring too much about the "backdrop" of your work. Always be prepared to give some input on what linens will compliment your work so the client can get an idea of what everything will look like once it is all tied together.
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