Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
Flowers complete any room decor. They add life and movement to any event decor. They simply complete the experience. With a background in fashion design, I know the importance of a well styled collection. This translates into making sure the floral arrangements don't feel out of place for the moment, the mood, or the venue. For corporate clients I always create architectural, unique, textural pieces.
Succulents and herb boxes are beautiful for decor. They can also be given away and enjoyed at peoples desk after an event. If fresh flowers are used, I make sure to have boxes for the client's guest to take flowers home in.
Clients are integrating florals into their branding effort. For an Coach gathering, the only flowers used were the poppy in black glass vases. The poppy flower is their signature flower. Other bands incorporate their logos on the vases and the colors within their branding into the floral arrangements.
Spotlight the Blooms
For dramatic events with a ton of decor elements, a pin of light on the florals is a great way to showcase your designs. I suggest using it when a client has a budget of over $150 per table. Remember you will be spotlighting whatever is on their table...
Variety is Your Friend
If a client loves the idea of tall arrangements, but doesn't have the budget, mixing high and low arrangements in the room creates a nice flow. This is nothing new in the wedding world, but for corporate clients its new.
Bold and Bright Colors
Pastels—soft shades like lavender, peach and light blue—were hot in 2014. Colors like bright green are the palette for 2015.
Shiny, not Sparkly but Neutral
The last couple of years, florals for seasonal gatherings have featured metallics galore with neutral flowers. So an arrangement could have white flowers with silver painted branches or flower wire mixed in.
Floral budgets are shifting away from being dedicated only to the ballroom to also including cocktail hour and lounge settings. For this reason, you want to make sure to create a more toned down collection of the flowers to incorporate in various locations.
Designing for Your Audience & Venue»
When designing for an event with Planned Properties, I use moderately clean lines and natural design elements. Succulents usually appeal to a primarily male audience instead of tons of flowers.
If you only need the flowers for the night or do not plan on passing them out, definately opt for rented vessles! I am always shopping for interesting containers and it always gives the client more money to spend on flowers if they opt to rent.
Maximizing Your Investment»
Floral arrangement decor can be great for your decor and can also be an extension of your brand by serving as lovely party favors.