Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
One of the most important yet most ignored steps in the process of starting a freelance floral business is establishing a set workflow and set of processes that happens with each type of project and each client. Here is one of my winning process for inquiries: Client submits an inquiry form on my website for a wedding consultation.
I decide whether her budget, day of wedding, and location work for me. I either respond by email with (a) my “thank you” template, a personal note, and my “process PDF” or a link to the applicable page on my site, or (b) my “thank you but . . .” template and recommend other florists Client then . . .. . . and so on.
This is important because you will identify additional content and resources you need to create (forms, emails, attachments, etc.) and you will be able to pinpoint places in the process where you can add in extra goodies and excitement for your clients.
You’ll also be able to set an organization system in place that works for you and figure out blog posts or additional offerings you can create to complement the process. You'll want to look into dropbox, convertkit, asana, and 17hats to help with this process.