Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
You have a general idea of the services you’re going to offer, so let’s get familiar with your ideal client first. Get to know everything about the type of person you want to attract. I mean everything. What will make them trust you? What’s their biggest frustration or need right now? How will your ______ change their circumstance?
Why is this so important? Working with the wrong clients will drain you of your energy. It's actually one of the most soul crushing things you can do in your business.
The wrong client red flags are:
I just want to let you know that I'm finally making the move to getting own studio space. I've spent a year sharing a space with another creative, but the space has become to small for the both of us. I'm really excited to see my vision coming to life. Thank You again for all of your coaching help and website development!
M. Dawn Floral Design Wedding & Event Floral