Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
Here are some key questions to ask yourself:
What do you do? And please don’t answer florist, planner or something vague. Talk to the ideal client you identified above and really answer, “What do you do?” Whenever you hear that question, understand that it really means, “What can you do to make my life easier or better?” Write down every single thing you like to do within your floral design niche, then split it into a diagram like the one below–I use this in my classes.
Write down what you’re interested in that people are willing to pay you for vs. what you’re just interested in vs. work that you’re interested in that people are also willing to pay your for. Then, within that list, select the things that will bring you an ideal amount of income and satisfaction.
CONFIDENT AND CONSISTENT CONSULTATIONS
Inside the training you'll discover the 7 steps to confidently conduct consultations and close sales consistently. (Even if you're a new florist, need to re-brand, or only aspiring to start out.)
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