Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
What if you could have the type of clientele that brought your business consistent revenue and allowed you free creative expression? What if you could leverage your design skills in such a way that you were able to establish your brand along side BIG names?
That's exactly what you can achieve with corporate floral arranging. In this post you'll learn exactly how to go about booking your first corporate client.
Decide what type of corporate service you want to provide
Corporate floral arranging services range from subscription based to event design. Before deciding on what direction you want to take, you want to take a few factors into consideration. Ask yourself the following questions:
Next decide the type of business model you would prefer:
How to hold a corporate consultation and book your first client
So for demonstration purposes, I will be taking you through a consultation for weekly floral arrangement rental services. Below is the EXACT process that will be used to book your first client.
You can reach directly out to your prospects through phone or email. A simple request to provide them with a custom floral arrangement proposal at their convenience will suffice. Make sure to list 1-3 perks of working with you such as free vase rental, free delivery, long lasting blooms, etc. You can also let the client know who you have worked with in the past and how you could provide them with aesthetic value to enhance their establishment. As a result clients and the staff will have a more pleasant experience at work. Floral arranging services, don't need much "explaining" the service is quite straight forward. In any case, you may need to educate your prospect. Make sure you have a list of benefits on hand.
During the Consultation
Once you received your consultation request, prepare to WOW the client with a truly personalized walk through. In order to provide the client with the best floral selection for their establishment, you will need to make sure you provide a streamlined experience. Using the corporate client walk through pdf. below, you'll be able to ask the RIGHT questions, every time! The client walk through is about 20-30 minutes, depending on the size of space.
The walk through:
Preparing your proposal:
YAAAAY! You did it! Okay, Okay. No need to panic. You're about to whip up a gorgeous proposal for your ideal client. Your client is busy and may or may not be the decision maker. So you'll want to be informative, but short and sweet with it.
Here is exactly what your 1-2 page proposal needs to have:
Is corporate floral design & styling something you'd like to add to your floral business model? If it is, then our Stems & Strategy Session would be a perfect fit for you! You can apply here > for further consideration!