Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
The title is a bit dramatic, because what we're sharing today are some hard facts about getting into the industry. Nowadays it seems everyone is a florist or want-to-be-florist. We get it. It's a "good look" for some. Perceived by many as a "dream job".
The fact is that it is a labor of LOVE. This post is inspired by the student who joined us because she was hell bent on being a florist after seeing what she was charged for her wedding and felt she could do a better job.
Now we we'rent there so it's just hearsay. I mean she way very well be right. However, you should not not pursue a career as a flower designer if you are in it only for the money. You won't last, be resentful towards your customers and even staff, basically you'll loath everything with a pulse and desire to have nothing to do with what you first desired to be all in with.
Waking up at 4am to shop the flower market, designing overnight for an event, sending proposals at lightning speed to prospects who are shopping around, managing shrinkage, and on, and on.
The time, money, and overall resources you'll invest into your flower business will be well worth it if you stay true to several things.