Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
RE: To the florists who messaged us with SOS on Pricing Help. There were a few of you :)
I need a job as the florist yesterday. I have bills and kids and a new house. This was the message from many that stood out over the past couple days. The best highlights from the Chicago flower and Garden show were meeting some pretty amazing florists who are unfortunately currently going through a freelancers type of hell. They don’t know where the next gig is coming from. They don’t get enough hours. They are currently working at two or more flower shops doing all of this in hopes of getting paid a designer’s hourly wage of 25 or more for 40 hours a week.
These are the florist that are looking for opportunities instead of making them. You could spend the next two weeks, if this is you looking for a part-time or full-time gig. You may or may not get lucky. Or you can make your own opportunity and learn exactly how to book your next corporate or special event floral design contract. You could easily go off and work in a dusty and dated old flower shop and deal with 'those personalities' so to speak. Or you could put pen to paper create a profit plan decide who you’re going to pitch your packages to design your packages so that you only have to sell 2 to 3 subscriptions and lock in those clients for six months or more each.
What the freelance florist struggle with most is setting their own rates and creating consistency that they desire. That is why most put up with working at multle shops and different shifts. You don’t have to open a Storefront straight away or go rent a studio just yet if you are starting out.
Below are our top free and paid resources to help you start pricing your work with confidence. Get excited to finally start booking your dream clients in creating consistent stream of revenue for yourself.
TOP PRICING RESOURCES FOR NEW FLORIST WHO ARE SEEING RED, NOT SEEING ANYTHING (LOSING MONEY)
BLOGS ON PRICING:
You don’t need to include everything you’ve ever made in your portfolio. You just need to include the best items that communicate value to your ideal clients. Very few people are going to scroll through your 103 items. However, if you have seven items that appeal to your client and match the quality they’re going for, you’ve done your “job.” Consider organizing your work by event, weddings, corporate, just because, and so on.
If you are looking to work at a dream flower design firm, become familiar with their work. Select only your best work to include in your portfolio that is reflective of what their clients are looking for.
Have a link to your portfolio to share? Leave it in the comments below!!