Our programs are designed to inspire, educate, and equip you with the skills to create a sustainable floral styling business.

LEARN WHERE YOU ​SHOULD START OUT​ AS AN ASPIRING FLOWER DESIGNER

Doing the right things in the wrong order won't get you results. This free training will help you discover where to start out as an aspiring florist.

STUDENTS 
HEAR FROM ALUMNI

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After one coaching session, you'll quickly realize working with ISFD is one of the best investments you can make into your flower business!  ​

Naomi Bjerk of DIY Blooms

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I love working Rochell!! She is an excellent teacher and I learned so much. In fact, I used my skills last weekend by making 8 flower arrangements using flowers from the farmer's market and they were gorgeous!​

Marla Levie Craven

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Taking a course with Rochell is an amazing experience. Her expertise and knowledge expand on all fronts: business, floral design, people-skills. The best part of being her student is that you are not only left in awe of her skills but she tools and empowers you as her student as well. The designs she crafts never fail to amaze--whether you're looking to learn sleek, masculine, regal, feminine or light design. Her constructive tips will give your flowers the final touch of perfection. All of the women and (even one guy!) I shared the space with had such a lovely time crafting, learning and appreciating the beauty in our work.​

Razan  Abu-Hashish

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​I worked with Rochell, in Milwaukee. I was a cute little 18 year old "Wanna Be" florist. She taught me everything i know about floral design. But besides teaching me how to be a successful floral designer she also taught me how to work in a business setting and how to create a following. She was my inspiration! She even helped me when it came time to finding a job. Which i did! I was a full time floral designer with benefits before I was even done with her program. Now almost four years later at the age of 23 i am running my own shop in Madison, Wisconsin. I wake up every day excited to go to work. I am living, breathing and designing my way threw my dream job all thanks to Rochell!

Kacey Anderson of Felly's Flowers

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I regret not joining ISFD certification program sooner! If you are seriously considering a career in the floral industry, you should start here. 

Jessica Osmand 

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Rochell was so very helpful. She has a wealth of knowledge and her willingness to share resources and tools within the business helped to make my dream of starting a floral business seem less daunting and more doable.

Faith L. Walls, M. Ed.

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Working with ISFD  has helped us land dream clients within our first months of business  and turned our passion project into a viable business model.

Monica
Tallow & Fern

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I researched other schools and found ISFD to be the #1 choice for helping start my flower business.  From help with consultations, being so kind, and professional,  I'm so grateful to have discovered ISFD. 

Yazgul Hojaniyazova
​Camellia Floral Design

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I'M REALLY EXCITED TO SEE MY VISION COMING TO LIFE. THANK YOU AGAIN FOR ALL OF YOUR COACHING HELP AND WEBSITE DEVELOPMENT!

-Monica Brown 
M. Dawn Floral Design Wedding & Event Floral​

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​Read more reviews here >

GET INSPIRED WITH FLOWER DESIGN TIPS & TRENDS BLOG

Stay on top of the latest design resources and flower styling trends. Search our library to find the perfect one for you.

IN STUDIO flower design courses

​​Learn the fundamentals of floral arranging, design principles, and common techniques while creating a perfectly balanced arrangements.

online flower design courses

Build a unique flower design portfolio or launch your flower business in one of our signature online learning experiences.

GIVING BACK, STEM BY STEM.

Through your participation in our programs, we're able to provide support to organizations making an impact in the lives of others everyday and empower aspiring designers to start something great.