Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
It's never been a better time to get started in the floral industry. The top 10 resources I list below prove this to be true. Here are my most favorite resources for new and seasoned florist to help you #stayblooming and profitable!
I can't tell you how many times I hear florist complain about getting proposals together for prospects and clients. Sure the first few times are so exciting, you forget that it's somewhat of a chore. After awhile you soon realize that designing beautiful, accurate, and streamlined proposals with minimal turnaround, can be a headache.
What I love about the peeps at Stem Counter is they have completely removed the guest work out of the proposal process. No more overwhelm for you and your team with their automation features. You can create your client's quote, their contract, and your shopping list all inside this aaaahhmazing app! Get more done, stem-by-stem, with StemCounter.com. You can try them out for free here. Let me know how it goes!
Students often leave sessions with us feeling inspired to get started creating floral arrangements and styling events soon after their session. The thing is sourcing great priced vases and supplies is a bit tricky if you don't know where to look. We love that A Floral allows anyone to purchase from them directly and also offers a wholesale buying option for pros. They are perfect if your looking for a few items for a styled shoot or event. If you need quality hard goods and don't want to buy a case of one item, then A Floral might be perfect for you.
If you need to re-merchandise your shop or looking to vamp up your inventory, Vase Source is your one stop shop. In order to shop with them you must have an account. They are located in NYC, with several other locations. They ship nationwide so you can get your hands on mostly anything in their inventory if your in the states.
4. The Flower Chef
The Flower Chef is written by Carly Cylinder, a florist based out of L.A. She has the best book out on the market for DIY - aspiring florist. Why do I love her book so much? It's very thorough in covering flower care best practices, design mechanics, and design tips. The photography is gorgeous. Lastly, each design "recipe" includes the exact stem count, estimated cost, and time to complete the arrangement. You show me another flower styling book this on point. I doubt you'll find one. You can grab your copy on Amazon and you'll be glad you did.
5. The ISFD International Membership
You could go at it alone, without any support. You know learn by trial and error. Learn from your mistakes instead of mentors. Luckily, there's a better way. Inside the ISFD International Membership program you can connect with other like minded florists and event stylists who desire to build a profitable floral business. Looking to hire or find work? Maybe you want to share studio space, or you need a sound board. You can connect with florists just like you, ahem, for free. You can always upgrade for premium content. Join us for unlimited support and networking opportunities inside by clicking here.
I hope this post was helpful! Make sure you subscribe for updates. Next up will be my picks for the top 5 wholesalers and farms to find beautiful flowers.
I just want to let you know that I'm finally making the move to getting own studio space. I've spent a year sharing a space with another creative, but the space has become to small for the both of us. I'm really excited to see my vision coming to life. Thank You again for all of your coaching help and website development!
M. Dawn Floral Design Wedding & Event Floral