Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
When you are first starting out in the industry without proper mentoring, building a profitable design firm can be a challenge. You may feel a sense of obligation to work with who ever falls into your lap. Trust me there is a better way. A shift in the clients I was attracting happened simultaneous when I decided to infuse my business with what inspired me, what I loved, and what I believed my purpose was.
This shift was directly correlated to my desire to serve more, giving myself permission to do things differently, and a strong will to live a happy + productive life.
In order for you to do your best work, you have to free of the financial struggle. You have to set up a business model that will allow you to leverage your talents and streamline your processes. You've got this!
In this post I share the big pieces, that took me a few years to fully discover, that are moving me towards my ultimate goals of inspiring, educating, and equipping a million women through the art of business and floral design.
1. YOU NEED TO TAKE A BREAK.
Balance has been, one of my biggest struggles. Don't let keeping up with appearances, or trying to make everyone happy hold you back from self care. At the end of the day your spiritual, mental, and physical health are essential for your success.
2. YOU CONSISTENTLY UNDERSELL YOURSELF.
If your excuse is "I am just starting out", "I am younger", or "I don't have any names I can drop", these are not validations as to why you should be paid less then the florist with 20+ years under her belt. Be confident in your craft and be bold with what you bring to the table.
3. YOU BASE YOUR PRICING ON WHAT OTHER'S ARE CHARGING.
Not everyone has their S%$# together. So why would you copy what so and so charges and they are struggling with limiting beliefs, money blocks, and only God knows what else. There is an industry standard on pricing, and I cover it briefly here and you can get more in depth training on ithere.
4. BUILDING YOUR BRAND IS NOT A PRIORITY.
Your brand is your message to your potential client. Think about that for a second. Is your storefront cluttered? Are your arrangements on display passed their pull date? Does your website scream DIY graphic designer nightmare?
If you are complaining as to what kind of brides, clients, or staff you are attracting....maybe it is time to re-evaluate what message you are putting out into the world about your floral design business. Take pride in your work and WHO you work with. Don't just say yes to everyone who wants to book you. Make sure your client's vision is in COMPLETE alignment with what your brand represents. Do not be apologetic for this. Your portfolio and bottom line will thank you.
5. NETWORKING ALWAYS TAKES A BACKSEAT.
As a florist, it is imperative to stay connected to your colleagues in the industry. Never underestimate the power of community. From support with the day to day woes of running a business, to referrals to warm prospects, networking sets you up for success. If you want to join a growing community of industry professionals the Floral Society is a great place to start. You can sign up here.
6. YOU DON'T HAVE A MENTOR.
This was definitely one of my major mistakes in the early stages of my business. Sure, I read several of Jane Packer's books, and followed some the industry greats, but something was missing. It wasn't until I connected with my mentor that I experienced explosive growth in my business, and overall growth in other areas of my life.
You can only go so far with YouTube University or DIY'ing your business in general. You will save yourself allot of time, money, and stress by connecting to someone who has been there done that. If your curious about receiving coaching your welcomed toapply here.
7. YOU ARE THE CAPTAIN OF TEAM TOO MUCH
If you are feeling pulled in a million different directions, chances are your floral business is bloated with too many offerings. It is critical that you make a decision to only focus on one area of your business model at a time. You may have a floral design studio that caters to wedding clientele, corporate, and retail. The only things is that in order for you to have a strong and well balanced business, you have to nurture one area at a time. Once you have systems in place, people in position to manage those systems, and are able to turn profits in with your products/services....then and only then...should you even think about launching another service.
I had to learn the hard way that in order for me to be effective, happy, and achieve the level of success I knew I was capable of, I had to let go. I had to let go of trying to appeal to everyone with a pulse and only focus on my tribe.
HERE'S YOUR ACTION STEP
Download a quick cheat sheet to clearing define or reinforce who your ideal client(s) are. Then make sure build a brand experience from website, to storefront, to day of event, that is bold, bright, and an authentic representation of YOU.
I just want to let you know that I'm finally making the move to getting own studio space. I've spent a year sharing a space with another creative, but the space has become to small for the both of us. I'm really excited to see my vision coming to life. Thank You again for all of your coaching help and website development!
M. Dawn Floral Design Wedding & Event Floral