Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
When you are first starting out, the pressure to conduct the perfect consultation can be stressful. In today's post you'll learn how to book your first client without the stress. These tips scratch the surface and will help you get your feet wet with booking your first clients.
Step 1: Know who your client is and what they need.
Make sure you are crystal clear on who you are meant to serve and what services will give them their desired results. If your ideal clients are brides, then you'll want to have pricing, a portfolio, etc. geared towards wedding flowers. It would help to have vendor connections as well. If your ideal clients are hotels, then you will want to have an eclectic collection of flower arrangements in your body of work, unique vases, and subscription packages designed for hotels lobbies.
Step 2: Prepare.
Stay in the know when it comes to trends, your "competition", and your client's events. If you are going for booking more brides, then consider bridal expos, featuring your work at a bridal trunk show, or partnering with the best wedding photographers in your area. If corporate clients are your thing, then consider connecting with your local chamber of commerce for bids or ending contract information on hotels, buildings, etc. in your area.
Step 3: Make great offers, not cheap ones.
So often we get florists and event stylists crying about how they keep booking cheap, annoying, and terrible clients. The thing is that problem clients are a reflection of the offers you are making available. When you are first starting out, you'll be tempted to undersell your work. Just don't do it, don't. When making an offer, be sure to include an itemized list of the value you are adding to the clients space, event, etc. Include any perks that come with booking with you such as a free toss bouquet, complimentary vase rental or delivery/set up inclusions.
These are the starting points for you to begin to book your first clients. For a more detailed look into what it takes to get started and some more support on pricing, enter your email below and you'll get our latest free pricing course.
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