Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
When you're first starting out, the pressure to conduct the perfect consultation can be nauseating. In today's post you'll learn how to book your first client without the stress.
Step 1: Know who your client is and what they need.
Make sure you're crystal clear on who you are meant to serve and what services will give them their desired results. If your ideal clients are brides, then you'll want to have pricing, a portfolio, etc. geared towards wedding flowers. If your ideal clients are hotels, then you'll want to have an exotic collection of flower arrangements in your body of work, unique vases, and subscription packages designed for hotels.
Step 2: Prepare.
Stay in the know when it comes to trends, your competition, and your client's events. If you are going for booking more brides, then consider bridal expos, featuring your work at a bridal trunk show, creating gorgeous boards on Pinterest or partnering with the best wedding photographers in your area. If corporate clients are your goal, then consider connecting with your local chamber of commerce for bids or ending contract information on hotels in your area.
What if you could have the type of clientele that brought your business consistent revenue and allowed you free creative expression? What if you could leverage your design skills in such a way that you were able to establish your brand along side BIG names?
That's exactly what you can achieve with corporate floral arranging. In this post you'll learn exactly how to go about booking your first corporate client.
Decide what type of corporate service you want to provide
Corporate floral arranging services range from subscription based to event design. Before deciding on what direction you want to take, you want to take a few factors into consideration. Ask yourself the following questions:
Next decide the type of business model you would prefer:
Flowers complete any room decor. They add life and movement to any event decor. They simply complete the experience. With a background in fashion design, I know the importance of a well styled collection. This translates into making sure the floral arrangements don't feel out of place for the moment, the mood, or the venue. For corporate clients I always create architectural, unique, textural pieces.