Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
You don’t need to include everything you’ve ever made in your portfolio. You just need to include the best items that communicate value to your ideal clients. Very few people are going to scroll through your 103 items. However, if you have seven items that appeal to your client and match the quality they’re going for, you’ve done your “job.” Consider organizing your work by event, weddings, corporate, just because, and so on.
If you are looking to work at a dream flower design firm, become familiar with their work. Select only your best work to include in your portfolio that is reflective of what their clients are looking for.
Have a link to your portfolio to share? Leave it in the comments below!!
You see, creating a consistent theme throughout your floral business will help you get the sales you desire from your marketing efforts. This consistent theme is what we call branding. Before you start to create your packages, decide your pricing, or market your floral business...you better have your branding established.
Far too often, I see florists marketing their services without any professional branding. Then they sit and wonder why they have minimal leads, no fab co-marketing partners, and their sales are terrible.
A great brand attracts and retains your ideal loyal customers.
Branding is the process of creating a streamlined visual experience for your customers. You achieve this by creating a unique name and image for your business.
As a florist or planner, here are the 7 ways you can establish your branding experience:
YOUR CUSTOMER PROFILE
You need to decide on the type of clients you work with and the kinds you DON'T (because every customer will not be in alignment with your business offerings. So it's best you figure this our first!) Even with ISFD, not every client/student is a good fit. Trust me, saying NO to the wrong clients will save you allot of time, heart ache, and stress. So decide early on in the branding process who want to do business with,
and who you DON'T!
YOUR SIGNATURE FLOWER COLLECTION
If you have an aspirations of truly establishing client attractive brand, then being known for a particular style of design is key. Are you using Dutch blooms or more tropical botanicals? Your signature flower collection will speak to your ideal clients.
Branding is your chance to infuse your business with your personality!