Flower & business design insights, inspiration, and advise for the modern day florist (or wannabe florist).
I love Baby's Breath. It was not always this way though. About 10 years ago, as a newbie designer, all of my designs had excessive amounts of baby's breath. My logic was, it makes my arrangements prettier. I soon got introduced to so many other filler options like genestra (my fave), wax flower, and lilimonium. After a while I just never ordered it to work with. I gave up on my light and airy first friend.
It wasn't baby's breath that was wrong it was me. When designing with these angelic blooms keep these three principles in mind:
In the full courses here at the International School of Floral Design students receive invaluable information beyond floral and business best practices. I make it our number one priority to infuse each course with real world knowledge. You can expect tips that can be easily implemented, by anyone who is ready to invest in making efforts towards his/her success.
Today I am sharing 4 tips on beginning a successful floral design career. Honestly, they can be applied to any entrepreneur or freelancer starting out. Everyone of us has our own path to success. These tips below are some secrets I have learned that have taken my career to the next level. I hope they encourage, empower, and inspire you to limitless success.
Flowers play a critical role in establishing the look of your wedding and our floral designers recognize that. You should expect to allocate 10%-15% of your overall budget to flowers and decor.
As you are planning your special day; here are items to consider when visiting with your choice florist:
LIMITED EDITION DELUXE FLORAL CLASS
We are having a limited edition Bridal Class Session coming up, and your invited to join us! This class includes all flowers, supplies to complete arrangements, keepsake apron, and a wedding flower planning guide/contract kit for you to keep. Space is limited to 10 students per class.
In this class we spend 3 hours together and design the following:
BOOK YOUR CLASS DATE AND TIME BELOW
Class will be held at our flagship design studio at 1623 W. Foster. Street parking is available and we are two blocks from the EL. As stated above we provide a gift tote for you carry your arrangements. We do however advise you bring an empty laundry basket for easy transport. :)
More and more we are seeing brides becoming overwhelmed with the whole floral and décor process that goes into a wedding. Many don’t understand all the work that goes into producing breathtaking floral arrangements, bouquets, and more. The prep and design process is enough to make any newbie florist cringe.
So the good news is that there is a method to the madness and you can cut cost with adding DIY elements to your floral décor order. You should expect to spend about 10%-15% of your total budget to floral décor. This averages about $1,500.00-$5,000.00 for most brides. The typical wedding is about (traditional American) 150-300 guests.
Q: How can you tackle your big day and save money while using the flowers of your dreams?
A: Choose one or two segments out of the three.
What are these three segments?
1. Personals: Bridal Bouquet, bridesmaid’s bouquets, petals, boutonnieres, and flower for the hair.
2. Ceremony: Alter arrangements, Aisle décor, petals, candles, etc.
3. Reception: Foyer, sign in table, bar, centerpieces, head table, etc.
Aaah, now you see the segments. Can you imagine tackling each one of these before the most important day of your life! I think not! I do believe, however, that somethings you can tackle stress free on your own and with the right knowledge you can achieve that luxe look for less.
FACT: Most of our DIY bridal clients who take our bridal day workshops, and courses are not looking for daisy and baby's breath bouquets. They are looking to work with higher end florals, are perfectionist, love floral +decor in general, and well can afford to spend the time to hand craft their special day.
So let’s say you have a $2,000.00 budget, but a $10,000.00 pintrest fantasy mood board, what should you do?
1st Option: By creating the personals, bouquets, boutonnieres, etc. you can save about a third of your budget. These are often time consuming, but not nearly as overwhelming as creating the ceremonial decor.
2nd. Option: Regardless of your ceremony and reception being in two different locations or not, you can opt to have your ceremony florals designed in such a way they can be utilized in the reception hall.
If you have not received any training, we advise you to take our DIY Bridal Class or anyone for that matter and practice before your big day. We love our DIY brides and are always here to help with any questions about any projects you might have! So don't hesitate to post any questions below!
The Dahlia for the simple yet chic girl!
A great, full-bodied flower! Available in many different colors, Dahlias can be a great choice for brides who want a fuller bouquet or arrangement. Each stem has one head so these can also be a great option for a bride who wants a more minimalistic bouquet. The high petal count gives of a higher end look, so you can get allot more luxe for less in your arrangements too! Added bonus perk: Dahlias preserve well!
If every week, a bouquet or two of blooms finds its way into your grocery cart...then our intro to floral design class is for you! At our Intro to Floral Design Class we share tips to craft a gorgeous floral arrangements, show you how to buy, and how to preserve your investments! Floral design isn't as intimidating as you’d think! We wanted to show you a little behind the scenes action. Let’s get started…
PEONIES! PEONIES....MORE PEONIES PLEASE!
My personal favorite! This full-bodied flower has a high petal count, gives off a lush beautiful sent and is simply timeless. Brides love them in their bouquets, and are just stunning as accents to cake decor. These beautiful blooms also preserve extremely well. Peonies add value to any arrangement by immediately giving the overall look a rich, romantic, garden feel.